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Pierre Cardin, a ground-breaking fashion designer dies at 98

By Young-jang Cho | 기사입력 2021/03/08 [17:00]

Pierre Cardin, a ground-breaking fashion designer dies at 98

By Young-jang Cho | 입력 : 2021/03/08 [17:00]

 

The passing of fashion legend Pierre Cardin, a world-renowned French designer, was reported on December 29th, 2020. Cardin’s family said in a statement that he died at the age of 98.


Pierre Cardin was born in 1922 in Veneto in northern Italy, the home of fashion. At the age of two, the family moved to France. He was different from others. Like a fragrant seed leaf of sandalwood, as the proverb says, genius displays itself even in childhood. He entered the fashion world at the young age of 14 by grabbing needles and thread for the first time.


Slowly revealing his talent, he worked as a designer at Christian Dior for three years from 1947. Eventually, he opened a boutique named after him in 1950. In 1958, the company released the first ready-made clothes lines that anyone could wear. This was an unprecedented attempt in the fashion industry.


His life wasn’t smooth. Having first introduced a ready-to-wear line, he was expelled from the Paris Merchant Association. However, he took on a new challenge to enter the Japanese market in 1959. In 1979, he became the first Western designer to hold a fashion show in Beijing. In 1986, the company introduced ready-to-wear lines to the former Soviet Union, and steadily influenced the fashion industry.
Even in the 21st century, his passion for fashion never stopped. He surprised the fashion world by holding a fashion show at the age of 90 in 2012. What was even more surprising was the outfits he showed. He surprised the fashion industry again by introducing future-oriented clothes such as vinyl raincoats.


His influence on the fashion industry for two centuries has been enormous. He is the main character who popularized ready-to-wear items and was loved by world-renowned figures, including Jacqueline Kennedy, American first lady (1961–63), wife of the 35th U.S. President John F. Kennedy. Cardin also influenced the Asian fashion industry early on.

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